Marketing

gouni-marketing

DURATION:
4 Years
ID:
MKT

The Marketing Programme is designed to equip students with the basic skill to design and develop effective marketing strategies for goods and services as well as combating social problems for the improvement of the society at large and by extension make them professionally qualified to practice Marketing.

Objectives

  1. To equip students with the fundamentals and advanced techniques in marketing.
  2. To ensure that students imbibe in the characteristics of a good marketer by employing the useful techniques they acquired.
  3. To graduate capable marketer that can thrive in a mixed market economy and otherwise.

UTME

  1. Five qualifying credits in WASSCE/NECO, GCE/0’level obtained in not more than two sittings. These credits must include, English and Mathematics, and three other courses.
  2. An acceptable pass in the UTME entrance Examination.

 

Direct Entry:

Candidates  for Direct Entry  admission  shall  possess  five  credit passes in  the SSCE, NECO, GCE  or equivalents of which at least two shall be at  advanced  level , or  four  credits  passes  of  which  at  least  three  shall  be at  advanced  level  provided  that  such  passes  are  not  counted at  both  levels  of  the examinations.  For emphasis credit passes in English Language, Mathematics, Economics and any of Government or History is compulsory.

All students must fulfil the basic entry requirements of the university. The programme’s duration is four years for general entry students and three years for direct entrants.

LEVEL COURSE CODE COURSE TITLE

CREDIT UNITS

Deg  1 ACC  101 Principle of Accounting  I

2

Deg  1 BAF  121 Business Mathematics

3

Deg  1 ECO  103 Elements of Economics   I

2

Deg  1 MAN 101 Introduction to Business

3

Deg  1 PSY  101 Introduction to Psychology   I

2

LEVEL

COURSE CODE

COURSE TITLE

CREDIT UNITS

Deg  2 MKT  201 Principles of Marketing  I

2

Deg  2 ACC  201 Financial Accounting  I

2

Deg  2 ACC  211 Intro. to Cost and Management Acc.  I

3

Deg  2 MAN  201 Elements of Management

3

Deg  2 MAN  203 Business Statistics  I

3

 

 

 

LEVEL

COURSE CODE

COURSE TITLE

CREDIT UNITS

Deg  3 MKT  311 Consumer Behaviour

3

Deg  3 MKT  331 Advertising and Sales Promotion

3

Deg  3 MKT  335 Purchasing & Material Management

2

Deg  3 MKT  351 Nig. Marketing System & Comm. Policy

2

Deg  3 MKT  353 Distribution Management

3

Deg  3 BAF  335 Corporate Finance  I

2

Deg  3 MAN  331 Quantitative Methods for Business

3

Deg  3 MAN  371 Research Methods  I

3

LEVEL

COURSE CODE

COURSE TITLE

CREDIT UNITS

Deg  4 MKT  413 Industrial Marketing

2

Deg  4 MKT  451 Sale and Pricing Management

3

Deg  4 MKT  461 International Marketing

2

Deg  4 MKT  465 Logistics and Supply Chain Mgt

2

Deg  4 MKT  471 Marketing Management  I

3

Deg  4 MAN  431 Analysis for Business Decisions

3

Deg  4 MAN  441 Business Policy & Strategy  I

3

Graduates from the Department of Marketing can be employed as marketers, business development professional etc, in private and public sector establishments.

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